Wairarapa is one of New Zealand’s most exciting boutique wine regions, celebrated for its elegant Pinot Noir, crisp whites, and welcoming cellar doors. While Martinborough is the most recognised hub – with a cluster of vineyards just a short walk or cycle from the town square – the wine trail extends beyond, with hidden gems to be found in nearby Gladstone, Masterton, and even parts of the rugged coastal South Wairarapa.
With a cool climate and long growing season, Wairarapa produces wines with character, structure, and depth – particularly Pinot Noir, Sauvignon Blanc, Pinot Gris, and Chardonnay. Many of the wineries are small, family-run operations, offering intimate tastings and the chance to meet the people behind the wine. The atmosphere is relaxed, the pace unhurried, and the experience all the more special for it.
Martinborough’s compact village layout means visitors can easily explore a dozen cellar doors on foot or by bike – a rare and delightful feature in New Zealand’s wine scene. Many wineries also have on-site restaurants, picnic areas, or seasonal events, making it easy to spend a day soaking in the region’s flavours.
Wairarapa Undiscovered can help tailor a wine itinerary that matches your tastes and interests – whether you’re after a leisurely tasting tour, behind-the-scenes vineyard experience, or a wine-and-food pairing adventure.
In Wairarapa, world-class wine meets small-town charm – creating a wine lover’s paradise with a distinctly personal touch.